For the sixth time in the past seven years, Loopmedia of Toronto worked side by side with Insight Production Company Ltd., CTV & CARAS to design and develop the show opening and graphics package for the 2010 Juno Awards to be held in St. John’s, NL held on April 18th. Loop was excited to be carrying on the tradition of working on the Juno Awards, that began with the 2003 awards show in Ottawa. Colour palettes of bright red, blue, green, and black pop against a white-wash fence background, while constantly moving CG shapes form their way around some of Canada's most popular musicians, showcasing the talent inherent at the annual Juno Awards Show.

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For the sixth time in the past seven years, Loopmedia of Toronto worked side by side with Insight Production Company Ltd., CTV & CARAS to design and develop the show opening and graphics package for the 2010 Juno Awards to be held in St. John’s, NL held on April 18th. Loop was excited to be carrying on the tradition of working on the Juno Awards, that began with the 2003 awards show in Ottawa. Colour palettes of bright red, blue, green, and black pop against a white-wash fence background, while constantly moving CG shapes form their way around some of Canada's most popular musicians, showcasing the talent inherent at the annual Juno Awards Show.

For Universal Studios/Alliance Films Home Entertainment fall 2010 quarter, Loopmedia created a stunning sizzle reel featuring an A-list line up of comedy, action, adventure and drama and the technological advancements that now allow DVD’s to be experienced like never before. Viewers are urged to watch their favourite new releases “Wherever, Whenever, However”. Loopmedia edited the spot and created graphics that emphasize the leap in technological advancement that has taken place in film watching since 1941.

When our good friends at Ad Lounge where gearing up for their “Conversuasion” event to celebrate the oral tradition of the communications industry, they needed a little help spreading the word. So to build the hype around the first-ever event of its kind in Canada, they asked Loop to create a promotional video to get people excited. The 3D spot was created by Loop for the web and to tie in with a contest and call to action for all Ad Loungers.

Building on 13 years of experience in traditional media, Loopmedia Inc. launched Underground Lane, a full service production studio specializing in new media platforms. The design incorporated all identity packaging including logo, website, print material and show reel design. The main idea for the look was to keep it ahead of the curve. Dark greys with highlights of deep red give it an edgy, modern feel. Underground Lane won the 2007 Creativity Award for website: self promotion.

Loop teamed up with one of Canada’s leading broadcasters, Astral Media, to add some serious sizzle to The Movie Network's fall television sizzle reel. With a great line-up of hit television series like Dexter, Californication, Entourage, True Blood and Hung, The Movie Network wanted a fast-paced and exciting way to highlight these series combined with the newest fall movie releases. That's exactly what we gave them.
Working closely with Astral from creative right through to execution, Loop’s team developed clean and contemporary 3D graphics which were then edited into a montage of television and movie clips by Astral's in-house team. Loop layered the featured titles to create a cool 3D collage effect. As the montage comes to a close, the camera pulls out to reveal that the collage of words spells out the TMN logo.

In partnership with Vancouver agency Identica, Loop developed an inclusive and unique design for APTN's main on-air identity as well as their News and Kid's programming.  Drawing from APTN's four attributes - inspiring, engaging, unique and genuine, Loop designed a circle motif throughout the main brand to emphasis APTN's mission to connect Aboriginal peoples across a diverse Canadian landscape.

Utilizing a combination of After Effects, Maya and Final Cut Pro, Loop created an original look that is complemented by audio design featuring throat singing and drumming.  The colour palette of white, golds and tangerines with glints of light evoke a sunrise, setting the stage for a positive, warm and inclusive channel.

Aboriginal Peoples Television Network asked Loop to further develop the visual voice of APTN News with APTN InFocus and APTN Investigates. Extending the previous on air brand work Loop had created for APTN across the network, we were able to capture the essence of the brand by using an earth toned colour palette, geometric shapes and concentric circles that interact with the shows host, and landscapes and really bring the shows subject into focus. Both openings deliver a fast-paced, hard hitting feel that emphasizes the spirit of investigative journalism.

Aboriginal Peoples Television Network asked Loop to further develop the visual voice of APTN News with APTN InFocus and APTN Investigates. Extending the previous on air brand work Loop had created for APTN across the network, we were able to capture the essence of the brand by using an earth toned colour palette, geometric shapes and concentric circles that interact with the shows host, and landscapes and really bring the shows subject into focus. Both openings deliver a fast-paced, hard hitting feel that emphasizes the spirit of investigative journalism.

This spot for APTN news takes a visual cue from the modern graphic lines of the News set. We begin with a landscape sunset scene with circular lens flares that subtly reinforce the main APTN brand identity. Modern graphic lines run through the scene providing depth and transitions. We’re merging scenes of both rural and urban environments with abstract line patterns. These line patterns can also be used to build video windows featuring more events and situations pulled from News broadcasts or stills. The graphic lines revolve in a whirlwind circular pattern around the sun to reveal the APTN National News logo.