Building on 13 years of experience in traditional media, Loopmedia Inc. launched Underground Lane, a full service production studio specializing in new media platforms. The design incorporated all identity packaging including logo, website, print material and show reel design. The main idea for the look was to keep it ahead of the curve. Dark greys with highlights of deep red give it an edgy, modern feel. Underground Lane won the 2007 Creativity Award for website: self promotion.

JWT approached Loopmedia to create interactive website graphics for Nestle’s “Colours For A Cause” campaign. The campaign encourages individuals to take charge in making the world a better place. On the “Show Your Colours” website, you can cast a vote for your favourite cause: Health, Animal protection, Poverty, Arts, Sports, and the Environment. Nestle will donate 10 cents to the cause of your choice.

Loopmedia was approached by editing house, Rooster to design its identity and website. The goal was to create a compelling identity and easy to navigate site that communicated the playful nature of the company and showcased the work of their editors. A lively palette speaks to the reds, greens and blues so familiar to post production, while the entire re-branding is centered around a modern take on the rooster used throughout the website, business cards and letterheads. Our design won the Creativity Awards, Corporate Identity Award.

Internationally recognized audio post, RMW Music was in need of a modern and cutting edge website to tell their story and showcase their work. To truly represent the studios personality, Loop came up with a cool sound wave device that takes the viewer through RMW's company information. The site allows for playful interaction; is modern, sleek and easy to navigate. Which is a perfect reflection of RMW's state of the art music and sound design studio.

Notch is one of Toronto's premiere colour correction boutiques. As part of their studio renovations, they needed an updated website to reflect their team of talented artists and top of the line technology. So in stepped Loop. Drawing from their colour wheel and working with their existing logo, Loop came up with a punchy and sophisticated design. The site highlights their artist reels, their technical capabilities, an about us page and client login. This sleek and stylish site really pays tribute to the quality and expertise of Notch and their artists.

Loop was asked to develop the in-show map graphics and website for the launch of Departures, a travel show airing on the Outdoor Life Network (OLN). The objective was to highlight the spectacular imagery the travelers captured, setting the large photographs against a modern, light grey background. Universal travel icons are used as navigation buttons, further tying the user back to the travel theme of the show.