When our good friends at Ad Lounge where gearing up for their “Conversuasion” event to celebrate the oral tradition of the communications industry, they needed a little help spreading the word. So to build the hype around the first-ever event of its kind in Canada, they asked Loop to create a promotional video to get people excited. The 3D spot was created by Loop for the web and to tie in with a contest and call to action for all Ad Loungers.

Zig asked Loop to help Virgin Mobile launch their “My Crew, My Time” campaign with a series of demonstration videos and banner ads. The videos walk you through new calling features while reinforcing the Virgin Mobile casual, straightforward, and confident brand positioning. Loopmedia created both English and French versions of the fun and interactive videos along with clickable banner ads.

A group of forward-thinking professionals from Toronto's advertising, marketing, and creative industries, Ad Lounge is an organization that brings like-minded people to share stories, experiences, ideas and connections. As a member of Ad Lounge, Loop had the opportunity to do production design work for the Ad Lounge “Marketers Turned Authors” event. Loop produced all the animated graphics for the shows digital introduction and web videos, with spinning 3D effects to highlight the keynote speaker names and lower thirds for the Web content.

Forte is a self-promotional piece made for the Web and digital signage, portraying the collaboration of four different artists. Together, the artists weave four unique stories showcasing a world of fashion and photography.
To bring the short stories to life, we worked with renowned fashion photographer Dan Lim to create motion design graphics. Forte won the Creativity Award for Creative Film, Self Promotion, along with a Gold at the Promax BDA Awards.

The Taylor Group approached Loopmedia to create a lighthearted campaign to showcase RSA Security at industry trade shows. This spot showcases scenes from Chicago’s prohibition period. Set to a catchy uptempo beat, the camera zooms and pans across black and white stills featuring old cars, Fedora topped gangsters and barrels of booze. The lighthearted campaign suggests that if the gangsters had protected their information more carefully they might have been more successful. Thanks to their work on the RSA Security campaign, Loop was awarded a Worldfest Houston Gold Remi.

Lg & P agency came to Loop with the challenge of creating CG content to be displayed through digital signage in a dozen Home Depot stores across the United States in support of their “Smart Home” pilot project. And of course we happily obliged. Loop produced customized content for multiple applications for the pilot which was used to introduce home electronics to Home Depot stores in major cities. Using Home Depot's strong brand, oranges and whites, we edited existing footage in addition to original content and motion graphics.

For the North American launch of the sexy LG Chocolate mobile phone, Loop teamed up with Cundari to create a commercial that highlighted the innovative handset design while honing in on LG's trademark sex appeal and “life's good” messaging. The spot features elements of the phone's design winding through nightclub scenes and cityscapes in a visually-rich depiction of the LG aspirational lifestyle. Loop created animations of the LG logo as well as a 3D model of the phone to complement the luxurious live-action footage.

Loop teamed up with The Brainstorm Group to develop content for a commercial promoting Canon's new Easy Photo Print Application for the iphone and ipod touch. Created for use on the big screen, web and television, Loop shows just how easy and convenient Canon's new App is by guiding the viewer through the wireless printing process. Loop brought the spot to life by adding CG motion and upbeat audio to help make this a must have for any iphone enthusiast.

BMW wanted to showcase the history of the BMW M-series automobile from its inception until today. Cundari Group Ltd. asked Loop to create a spot that would tie directly into the launch of the “Book of M” campaign. With that in mind, Loop's goal was to create a look for BMW that resonated with their outstanding product design.

Black, white and silver colours dominate, with accents of deep reds and blues keeping the showcase classic and stylish. As the book's pages begin to turn and gain momentum, live-action footage of cars plays subtly in the background. This minimalist approach reflects the automobile model's sleek, simple lines. Book of M won the prestigious 2007 Gold Remi Award.