For the sixth time in the past seven years, Loopmedia of Toronto worked side by side with Insight Production Company Ltd., CTV & CARAS to design and develop the show opening and graphics package for the 2010 Juno Awards to be held in St. John’s, NL held on April 18th. Loop was excited to be carrying on the tradition of working on the Juno Awards, that began with the 2003 awards show in Ottawa. Colour palettes of bright red, blue, green, and black pop against a white-wash fence background, while constantly moving CG shapes form their way around some of Canada's most popular musicians, showcasing the talent inherent at the annual Juno Awards Show.

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For Universal Studios/Alliance Films Home Entertainment fall 2010 quarter, Loopmedia created a stunning sizzle reel featuring an A-list line up of comedy, action, adventure and drama and the technological advancements that now allow DVD’s to be experienced like never before. Viewers are urged to watch their favourite new releases “Wherever, Whenever, However”. Loopmedia edited the spot and created graphics that emphasize the leap in technological advancement that has taken place in film watching since 1941.

Loop teamed up with one of Canada’s leading broadcasters, Astral Media, to add some serious sizzle to The Movie Network's fall television sizzle reel. With a great line-up of hit television series like Dexter, Californication, Entourage, True Blood and Hung, The Movie Network wanted a fast-paced and exciting way to highlight these series combined with the newest fall movie releases. That's exactly what we gave them.
Working closely with Astral from creative right through to execution, Loop’s team developed clean and contemporary 3D graphics which were then edited into a montage of television and movie clips by Astral's in-house team. Loop layered the featured titles to create a cool 3D collage effect. As the montage comes to a close, the camera pulls out to reveal that the collage of words spells out the TMN logo.

Breakthrough Films asked Loop to create the opening for season 2 of Skooled for TVO.  Five Kids and ten adults are part of the ultimate fish out of water scenario:  what would school be like if the kids were in charge? 

With a design cue taken from the hand-drawn appeal of scribbled notebooks, this open incorporates stars, rocketships and ink blots.  Interchanging silhouettes of students and teachers complete the look.  

Eyes Post Group approached Loopmedia to create a dynamic opening for How Do They Do It which explores the marvels of modern engineering. The show was produced by Wag TV for Discovery.

Bridges transform into trains, helicopters and satellites in this 3D opening for How Do They Do It season 2 shown on Discovery throughout the world. To give the piece energy throughout, Loopmedia used multiple camera angles to change up the perspective and add drama to the transitions. A colour palette of sage green punched up with orange and black completes the look. The key challenges for Loopmedia on the project included building the transitions from one object to another and designing an opening that would work equally well in HD and NTSC.

After working with Bravo Canada for several years on their on-air branding packages, Loop continues to team up with Bravo and their inhousee department to take the brand in new and exciting directions. Creating new station I.D's, hooks and programming elements, Loop took a storytelling approach on this Applied Arts, Gold award winning piece and used graphics of marque style lights to highlight the brand all while maintaining Bravo's signature look and feel.

Drawing on inspiration from our days in the sandbox, Loop teamed up with CBC to design and create the graphics package for their Kid's Canada pre-school programming block. Designed to appeal to both kids and parents alike, the graphics reveal animated worlds growing from simple shapes to elaborate landscapes. Meadows, wheat fields, and underwater scenes all come together in a mix of vibrant colours, bouncy animation and playful animals. Key to both the overall look and animation style are spheres: they collide together to build clouds, horizons and hills.

Imagine a celebrity chef teaching 24 ex-convicts with no previous culinary experience how to cook. Conviction Kitchen, a CityTV original series, brought renowned chef Marc Thuet into the mix to show these bad boys how to cook, or to stay out of the kitchen. Loopmedia teamed up with NextFilms, a division of Cineflix, to create a gritty, fast-paced opening sequence. Dark imagery and macro shots build suspense and foretell the conflict that follows.