Loopmedia worked with Project 10 to create the graphics for a Toronto Blue Jays campaign titled Hustle + Heart 2.0. Focusing on the 2011 Jays line-up, the spots showcase gritty and stylized live action footage shot by Director/Producer, Kevin Foley and feature the intensity of the teams players. The campaigns videos are an opportunity for the Blue Jays franchise to bring attention to upcoming ticket sales while team members express their dedication to the game. Working closely with Project 10, Loop Creative Director Craig Kirkham designed the graphics and effects for all spots within the campaign.
The campaign will include eight spots airing on a number of broadcast networks as well as on the official website.
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