Loop was approached by Kiehl's in New York City to produce a series of videos showcasing new products to be shown at industry trade show events in Paris. One of the product launch videos that Loop created was for Kiehl's Double Strength Deep Wrinkle Filler. In this spot, Loop designed visual comparisons between the product and the increasingly common but ever evasive botox procedure in order to emphasize the product as a successful replacement for today's extreme measures of beautification.
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