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When our good friends at Ad Lounge where gearing up for their “Conversuasion” event to celebrate the oral tradition of the communications industry, they needed a little help spreading the word. So to build the hype around the first-ever event of its kind in Canada, they asked Loop to create a promotional video to get people excited. The 3D spot was created by Loop for the web and to tie in with a contest and call to action for all Ad Loungers.