| For the North American launch of the sexy LG Chocolate mobile phone, Loop teamed up with Cundari to create a commercial that highlighted the innovative handset design while honing in on LG's trademark sex appeal and “life's good” messaging. The spot features elements of the phone's design winding through nightclub scenes and cityscapes in a visually-rich depiction of the LG aspirational lifestyle. Loop created animations of the LG logo as well as a 3D model of the phone to complement the luxurious live-action footage.
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