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In partnership with Vancouver agency Identica, Loop developed an inclusive and unique design for APTN's main on-air identity as well as their News and Kid's programming. Drawing from APTN's four attributes - inspiring, engaging, unique and genuine, Loop designed a circle motif throughout the main brand to emphasis APTN's mission to connect Aboriginal peoples across a diverse Canadian landscape.

Utilizing a combination of After Effects, Maya and Final Cut Pro, Loop created an original look that is complemented by audio design featuring throat singing and drumming. The colour palette of white, golds and tangerines with glints of light evoke a sunrise, setting the stage for a positive, warm and inclusive channel.

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