This spot for APTN news takes a visual cue from the modern graphic lines of the News set. We begin with a landscape sunset scene with circular lens flares that subtly reinforce the main APTN brand identity. Modern graphic lines run through the scene providing depth and transitions. We’re merging scenes of both rural and urban environments with abstract line patterns. These line patterns can also be used to build video windows featuring more events and situations pulled from News broadcasts or stills. The graphic lines revolve in a whirlwind circular pattern around the sun to reveal the APTN National News logo.
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