Aboriginal Peoples Television Network asked Loop to further develop the visual voice of APTN News with APTN InFocus and APTN Investigates. Extending the previous on air brand work Loop had created for APTN across the network, we were able to capture the essence of the brand by using an earth toned colour palette, geometric shapes and concentric circles that interact with the shows host, and landscapes and really bring the shows subject into focus. Both openings deliver a fast-paced, hard hitting feel that emphasizes the spirit of investigative journalism.
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